Category: Australian indepdendent label

Date: 1970-72

Location: Sydney NSW

Ownership: Martin Erdman / World of Sound Productions

Distribution: RCA (1969-70); self-distrubuted Apr-Oct. 1970; Festival Records (Nov. 1970-1972)


Violet's Holiday was one of two labels established in the early 1970s by independent producer Martin Erdman, who also operated the Du Monde label and ran the independent World of Sound recording studio in Ramsgate, Sydney. Martin and the acts he recorded enjoyed a notable run of success with the Du Monde label, mainly in and around the period of the 1970 Radio Ban

Violet's Holiday was set up sometime in 1970, and according to Chris Spencer it released about fifteen titles. The output includes several releases by Sydney band Flake -- their cult classic LP How's Your Mother (recently re-issued on CD by Martin) and their three 1971 singles -- the hit single "The Wheat In The Field" by Harry Young & Sabbath, and the now rare and highly prized self-titled LP by McPhee, which was reissued several years ago on CD by Vicious Sloth Collectibles.

Du Monde had at least two different distributors (RCA, then Festival) but it is evident from the catalogue numbers that most of the Violet's Holday singles listed below were distributed by Festival. However the catalogue numbers for the label's three LPs released suggests that they could have made and distributed by EMI, since the "SHVL" prefix and catalogue number was used by EMI's for its progressive subsidiary Harvest.



Cat. # Date Artist Title
VHK-4199 1970 Flake "Life Is Getting Better"
"Down In Rio"
VHK-4210 1970 Harry Young & Sabbath "The wheat in the field"
"You can't destroy love"
VHK-4262 1971 Toby Jug "Waiting For The Train To Nowehere"
VHK 4315 1971 Donnie Sutherland
with The Cleves
"Bonnie, Bonnie, Bonnie Na Na Kiss Him Goodbye"
VHK-4433 1971 Flake "Under The Silent Tree"
"Say Goodbye (Sharon's Song)"
VHK-4461 1971 Harry Young and Sabbath "Sand And The Sea"
VHK-4911 1972 Flake "Where Are You?"
"See The Light"
VHK-4540 1972 Sharon Sims "To Be The One You Love"


Cat. # Date Artist Title
- - - -


Cat. # Date Artist Title
SHVL-934365 Dec. 1970 Flake How's Your Mother
SHVL-934391 1970 McPhee McPhee
SHVL-934390 1972 The Original Battersea Heroes Little Miss Lucy and Boogie Chicken

References / Links

Chris Spencer, Zbig Nowara & Paul McHenry
Who's Who of Autralian Rock (Five Mile Press, 2002)