|MILESAGO: Australasian Music & Popular Culture 1964-1975||Record Labels|
Category: Australian independent label
Date: ca. 1964-65
Location: Chapel St, Prahran, Vic.
Ownership: John Morrison
The Melbourne-based Trend label is one of the more obscure independent labels to appear in the mid-1960s in Australia, with only five singles and one EP identified so far.
Trend released the debut single by pop band The Town Criers, who scored several hits in the late 1960s, most notably their cover of "Everlasting Love". It also issued an early (uncatalogued) single by noted Melbourne group The Spinning Wheels and the only single by Melbourne band The Union (formerly known as The Boys) which was fronted by David "Dr Pepper" Pepperell, who later co-founded the fondly-remembered Melbourne record store Archie'n'Jugheads (with Keith Glass) and wrote for Go-Set, Daily Planet and Juke.
The only known Trend EP (shown above) was a four-track disc which was evidently custom pressed for the band (probably by EAST studios) when the group was still known as The Boys.
|?||1964||The Co-Asians||"Theme from Dr
"On My Mind"
|TT-101||1965||The Town Criers||"The world keeps going round"
|TT-102||1965?||The Union||"The End"
|TT-103||1965||Gemini 5||"No No No"
"I'm Your Man"
|?||1965||The Spinning Wheels||"Hi Heeled Sneakers"
|uncatalogued demo||1964?||The Boys||?||Side 1: ?
Side 2: "It's the end" / "You Never Wanted Me"
References / Links
Many thanks to Paul McHenry for additional information.
Encyclopedia of Austraian Rock & Pop (Allen & Unwin, 1999)
Australian Encylcopedia of Rock (Outback Press, 1978)
Chris Spencer, Zbig Nowara & Paul McHenry
Who's Who of Australian Rock (Five Mile Press, 2002)
The Sixties: Australian Rock & Pop Recordings 1964-1969 (Screensound Collection Guide)